The process
The brief was fairly open for this project, with the main requirement being to showcase a range of cars that were part of FCA (Fiat Chrysler Automobiles), which also included Mopar, with a Halloween theme.

After a period of exploration, I landed on the idea of a haunted house with a rising full moon. Utilising library images (and video), I created the key visual and assets with Photoshop and animated them in After Effects.